Our CEO attended to GLION Institute of higher education located in Switzerland holds a Hotel & Tourism Management Degree, IATA & UFTA diplomas and also successfully completed several management courses in different countries.

Describing herself as a Sale’s Globetrotter! Her dedication & perseverance made her be included at the top of the best seller’s rankings of each international multimedia company she has worked for. Irene´s 26- year of international studies & career includes running commercial operations at leading media titles, directing global projects in charge of corporate communication, business development, sales & marketing departments.

She decided to take a step further and become an entrepreneur on 2017 establishing a «single-stop boutique agency “providing P.R., business development and integrated marketing solutions dedicated to the design, development and implementation of consistent strategies corporate communication tools, products & services. Developed several projects for the Luxury and hospitality sectors additionally her passion for hospitality and tourism took her to open & manage a cottage ranch property a rural
accommodation facility located in Algar a town in Andalusia.

On 2019 a new stage begins with Irene rebranding the agency at the head of the Boutique MICE Business Productions. In her role she develops strategic plans, formulate ideas for growth and wins new business, oversees the agency´s entire creative output working with clients to deliver market-leading solutions across multiple channels. Irene runs the team of brilliantly talented editors & writers. She has continued along the same path to consistently deliver best class content solutions on brief and on deadline.