Italy is the land of romance and fashion and the European capital of luxury. The country is known to be one of the most chic destinations in the world. As well as for leisure, Italy is also positioning itself as one of the top MICE destinations, as it is ranked as the 6th country for international association meetings in the world.

5-star hotel Sina Villa Medici is located in the heart of Florence. The heritage building has been recently refurbished, combining the beauty of the antique with the elegance of its modern features. This historic hotel has hosted celebrities from Luciano Pavarotti to George Clooney.

One of its most boutique features is its restaurant Il Giardino, where guests can indulge in the combination of haute cuisine and traditional Tuscan delicacies. You can enjoy Chef Luigi Incrocci’s delicious dishes and sip on the finest wines with views of the hotel’s magnificent garden and pool.

If guests are craving cocktails, The Jockey Bar is the hotel’s luxury bar. Leather and velvet sofas give this corner a classy air where clients can have the best drinks in Florence.

After a long day of work and conferences, the Spa and wellness centre is the best place to relax. Treat yourself to the finest sauna, Turkish bar and fitness centre to end the day on a sweeter note.

But Florence is just one of the Italian cities with boutique hotels from the glamorous chain Sina Hotels. With 11 hotels spread around la bella italia, Sina is ready to accommodate corporate travellers in 9 different locations.

Italy also has boutique DMCs that offer bespoke services to groups, events, incentives and VIPs like Unico, Incoming Italy or Gastaldi Global Travel. They operate in the country’s most important spots, including Milan, Tuscany and Florence. all around Italy. Their services include events like Gala dinners, where they organise everything from video to entertainment.

Convention Bureau Italia supports Italian and international event planners, providing them with impartial advice and constant attention to events’ logistical needs and most importantly, to its objectives.